SEO & Content Marketing Blog
The Part of SEO You Forgot: Image Optimization (Six Tips to Rank Higher)
To ensure your images add value to your digital presence, you need to optimize them appropriately for the web. From alt tags and proper dimensions, to file sizes and file types, we’re digging into the oft-forgotten realm of image optimization.
Why Content Marketing Is Critical in the Trust Economy
While today’s trust economy looks significantly different thanks to modern technology and the rise of social media, it continues to be a central theme that’s present throughout the entirety of the consumer journey.
Swimming in Social Media Marketing Uncertainty? Here’s Your Lifeline
In an effort to shed light on some common digital marketing conundrums, we’re taking a deep dive into social media strategy, cost considerations, and our skewed relationship with managing data.
Don’t Gamble With Black Hat SEO Techniques
Black hat SEO might give your site a quick boost in authority, but these nefarious methods can also get you banned from search engines. However, some marketers and business owners don’t even realize that they’re doing anything wrong.
How to Utilize Organic Facebook Marketing For Your Restaurant
A whopping one and four restaurants will fail within the first year. With this figure in mind, it's clear restaurateurs no longer have the option to 86 their social media marketing. If your digital presence isn’t cutting it, we’ve outlined some basics to help you sharpen up your Facebook page.
Why Becoming a Thought Leader Will Give You Authority In Your Field
Becoming a thought leader doesn’t happen overnight; your acumen and opinions are only taken seriously if you’ve built credibility around your name, business, or brand. So how is this done?
How Content Marketing Can Help You Win The Zero Moment of Truth
Whether it's reviews or side-by-side comparisons, customers research every last detail of a product or service. This behavior, known as the Zero Moment of Truth, has changed the way that marketers strategize.
Now It's Personal: Search Optimization Is About "Me, Myself, and I"
Now more than ever, brands need to consider the consumer’s point of view when search engine optimizing their website. By understanding how people search the web as well as what they’re searching for, business executives can make smarter decisions about the content they produce.
Is Machine Learning/AI Eliminating Human Input From Digital Marketing?
As advertising dives deeper into automation, it’s hard not to feel uncertain about the industry’s future. Yet, the future may not be as bleak as many believe.
Beyond SEO: How to Seize the Micro-Moment
Instances of seemingly spontaneous search are referred to as "micro-moments,” and they’re critical to capture. In this blog, Ethos Copywriting teaches you how.