SEO & Content Marketing Blog
The Effect of Emojis in Content
Ethos Copywriting reviews the history of emojis, their place in the world of advertising, and why they could be beneficial to your brand’s content strategy.
Does Humor Work in Advertising?
Humor succeeds in drawing attention and creating memorable moments, which is why smart brands take a humorous approach to advertising.
Why Successful Healthcare Marketing is Based on High-Quality Content
The internet has become the go-to place for researching health information. When it comes to developing a marketing strategy for healthcare organizations, it’s essential that high-quality content is a part of it.
How Content Marketing Can Help Your Restaurant Weather COVID-19
To help keep the orders coming in, Ethos Copywriting outlines the current landscape of foodservice, content-based solutions for increasing sales, and how to leverage email and social media amid the COVID-19 crisis.
The Part of SEO You Forgot: Image Optimization (Six Tips to Rank Higher)
To ensure your images add value to your digital presence, you need to optimize them appropriately for the web. From alt tags and proper dimensions, to file sizes and file types, we’re digging into the oft-forgotten realm of image optimization.
Swimming in Social Media Marketing Uncertainty? Here’s Your Lifeline
In an effort to shed light on some common digital marketing conundrums, we’re taking a deep dive into social media strategy, cost considerations, and our skewed relationship with managing data.
How Do I Get My Business To Appear At The Top Of Search Results?
If you’re not basking on the first page of search results, you’re missing out on huge swells of web traffic. To help you make waves in your industry and earn the clicks of people surfing the net, we’ve provided seven effective tips for boosting search ranking and authority.
Why Smart Nonprofits Are Teaming Up With Content Writers
Smart non-profit executives are reaching out to writers as they know funding and community support are the lifeblood of nonprofits; content creators keep that lifeblood flowing.
How to Utilize Organic Facebook Marketing For Your Restaurant
A whopping one and four restaurants will fail within the first year. With this figure in mind, it's clear restaurateurs no longer have the option to 86 their social media marketing. If your digital presence isn’t cutting it, we’ve outlined some basics to help you sharpen up your Facebook page.