SEO & Content Marketing Blog
Content Relations: How Content Marketing and PR Have Merged
Ethos reveals the differences and similarities between PR and content marketing, demonstrates how brands can combine the two, and explores why it’s essential to do so.
21 Ways to Inspire New Blog Post Ideas, Video Ideas, and More
Whether you’re new to blogging and looking for a place to start or you’re a seasoned marketer searching for new ideas, here are 21 ways to inspire new blog post ideas to help you get going.
Copywrite vs. Copyright: What Is The Difference?
In this blog post, Ethos Copywriting defines the terms copywriting and copyright, highlights the differences between the two, points out where the two intersect, and provides some helpful resources to get you pointed in the right direction.
Better Together: Optimizing Your Web Presence to Boost In-Store Sales
Attract new customers by giving them a quick glimpse at the culture, lifestyle, and values that makes your organization tick.
Thought Leadership: How to Position Yourself as a Frontrunner in Your Industry
Armed with a comprehensive content marketing strategy, you can amplify your message to those who need to read, hear, or watch it most.
The Effect of Emojis in Content
Ethos Copywriting reviews the history of emojis, their place in the world of advertising, and why they could be beneficial to your brand’s content strategy.
How Law Firms Can Leverage Content Marketing to Attract New Clients
If you're the owner or marketing director of a law firm and you’re starting to form your digital marketing strategy, then you’ve come to the right place. Ethos Copywriting defines content marketing, outlines the steps you need to take to leverage content, and explains why it’s vital to do so.
7 SEO Improvements You Can Make Right Now
Ethos Copywriting lists seven SEO improvements you can make to your website right now in order to increase your search ranking.
Does Humor Work in Advertising?
Humor succeeds in drawing attention and creating memorable moments, which is why smart brands take a humorous approach to advertising.
The Customer Journey: Using Content Marketing to Pave the Way
Ethos Copywriting takes a 360-degree look at how content marketing attracts potential customers and builds strong foundations for future business relationships during the customer journey.