Marketing Consulting Services & Project Management Support

Ethos Copywriting positions businesses and organizations for growth with our in-depth market insights, innovative content strategy, and concierge-level client support. Whether you need a fresh perspective on your newsletter flows or need a creative director for your marketing team, we’re confident we can help.

Your Buzzword Translator

When it comes to marketing, business owners and organizational executives are bombarded by industry buzzwords. When you bring in Ethos, we not only break down your marketing strategy to its essential nuts and bolts, but we rebuild it with you so that you understand how the whole machine works.

Your Brand-Centric Think Tank

In conjunction with providing you with consultative guidance, we become your brand-centric think tank. Whether we’re helping your brand climb the digital rungs of Google or crafting an immersive brand experience, Ethos provides you with creative horsepower, high-octane support, and a strategic roadmap.

Part of Your Team

We provide marketing consultation and support that seamlessly aligns with other agencies and contractors. Do you need to communicate more effectively with your web developer? Let us help you figure out where the miscommunication is happening. Need help managing your team? Let’s implement a project workflow.

At Ethos, we’re available to simply lend or hand or take the lead; it’s whatever you need. More specifically, Ethos’s consulting services typically revolve around:

• Content Marketing

• Email Marketing

• Google Ads

• Search Engine Optimization

• Social Media Marketing

• Website Updates

By exploring a multitude of brand-amplifying projects, we’ll discover your company’s strengths, improve its weaknesses, and capitalize on new opportunities. From helping you earn your rightful place on page one of Google to teaching your team how to update your website with confidence, Ethos can provide your business or organization with the direction and support it needs to maximize your return on investment (ROI).

Ethos consulting sessions are engaging, entertaining, and valuable. Whether you want to strengthen your in-house marketing team or you need a fresh perspective on your lead generation process, we’ll individualize a solution for you. Please reach out to Ethos by filling out the form below.

Marketing Consulting That’s Built Around You

Content Marketing Consulting

When it comes to developing a successful marketing strategy, it’s helpful to take stock of what you already have. By reviewing your content, Ethos will get a pulse on your company or organization and your industry. From here, we’ll assist your team in creating a comprehensive framework that highlights social media, SEO, and content marketing opportunities.

To ensure your content is grammatically and syntactically sound, optimized appropriately, and matches the voice of your brand, we’ll run your blogs, webpages, and posts through our content marketing and SEO software. Plus, you’ll always have Ethos’ seasoned team of editors to enhance your style, differentiate your brand’s voice, and triple-check for clarity. Should you want us to create a customized curriculum for your internal marketing team, we’ll also build user-friendly, at-a-glance instruction for:

• Creating Content and Copyediting

• Conducting Keyword Research

• Monitoring of Google Webmaster Tools

• Optimizing On-Page Content

• Updating Blog and Webpage Content

Email Marketing Consulting

Ethos will assist your team in developing an effective email marketing strategy. This service includes helping your team choose a software that fits your needs, creating appropriate mailing lists, and crafting new content for your audience. Once you’re up and running, we’ll help you build a set of user-friendly templates that make blasting off marketing newsletters as simple as sending off a plain old email.

Ethos also helps you set up the tools you need to gather data from your campaigns. But what good is data if you don’t understand what it’s telling you? To ensure you make the most of your marketing initiatives, we’ll help you parse through the intimidating jungle of numbers, charts, and symbols so that your team stays on the right track with it’s messaging.

Google Ads Consulting

A research-first approach is essential for a well-developed Google Ads campaign. During our assessment, we’ll help you complete a competitor analysis, bolster the search authority of your landing pages, and uncover untapped markets.

Ethos will also help you create new ads, set up remarketing opportunities, and fine-tune your conversion strategy. Furthermore, we’ll teach you how to optimize your Google Ads account by analyzing keywords, location, demographics, and other pay-per-click (PPC) metrics.

Finally, we’ll train your team to measure the outcome of its campaigns in order to help increase your Google Ads ROI. If you’re interested in Google Ads assistance, reach out to Ethos for help with:

• Adjusting Bids

• Composing Ad Copy

• Conducting Competitor and Keyword Research

• Targeting Ads

• Reporting and Analyzing Campaigns

SEO Consulting

By understanding how to utilize Google’s suite of webmaster tools, you and your team can continually create content and find opportunities to boost your site’s overall search authority. Whether it’s opening the lines of communication between digital publications or discovering new content to feature on your site, Ethos will help you collect actionable insights that increase your visibility.

Ultimately, we’re here to help you navigate the latest webmaster tools while harnessing the power of organic SEO best practices. Our core SEO consulting covers topics including, but not limited to:

• Monitoring of Search Ranking

• Acquiring Backlinks

• Conducting Research

• Crafting an SEO Strategy

• Formatting H1 & H2 Text

• Reporting Search Authority

Social Media Consulting

Laying the groundwork is essential for developing a strong social media presence. That’s why we begin by helping you brainstorm a strategy, establish a voice, and cultivate a digital persona that best reflects your brand. We’ve got the tools to boost your online authority—both organically and through identifying sponsored ad opportunities—and create visibility through multiple search and social platforms (Google My Business, Verified Facebook Business Page, Instagram Business Profile, Bing Places, etc.).

But what’s social media worth without engagement? To amplify your brand awareness, we’ll align with your team to examine your social metrics and improve interaction rates in future content. The insights from this phase allow us to uncover different content needs with your organization. To boost engagement, Ethos consulting covers topics including, but not limited to:

• Analyzing Social Media Metrics

• Building Social Media Calendars

• Creating Branded Content

• Discovering Target Markets

• Finding PR Opportunities

• Managing Campaigns

Website Update Tutorials

Ethos creates simple instructions on how to effectively update your website so that you can take advantage of some of the more user-friendly capabilities of Magento, Shopify, SilverStripe, Squarespace, Wix, WordPress, and other common content management systems (CMSs). We’ll explore a variety of blogging tools, website settings, and navigation functionalities so you and your team can make content adjustments in-house.

With SEO in mind, Ethos will dive into the components of a webpage that contribute to positive user experiences and boost search-engine performance. Once we’ve covered the basics, you’ll be able to upload and adjust site content confidently.

It’s Never Too Late To Start Learning

While we’re pedagogical in our approach, Ethos consulting sessions are engaging, entertaining, and valuable. Better yet, we customize our content to the needs of each business and organization. Click the button below to contact us today.