Email Marketing: Newsletter Writing, Design, & Management

Stay Connected with Your Most Valuable Customers and Leads

Ethos Copywriting provides a comprehensive suite of email marketing and newsletter services for businesses and organizations aiming to expand and strengthen their customer base. From writing content and formatting images to managing your contact lists and then finally pressing send, our team of seasoned writers, researchers, and editors are here to help you every step of the way with an individual, tailored approach to your message and market to ensure you meet your audience goals and objectives.

The Benefits of Email Marketing & Newsletters

Not only does email marketing offer a better return on investment than social media and search network ads, but it’s also 40 times more effective when it comes to acquiring new customers. If you’re trying to determine if this strategy is right for you, consider the benefits:

  • Increased and retained audience

  • Amplified brand awareness

  • Boosted sales

  • Improved lead generation

While most people’s inboxes are brimming with emails, Ethos specializes in making your messages stand out by individualizing your content, optimizing send times, segmenting your audience, analyzing data, and creating a valuable brand experience. Moreover, if you’re an eCommerce brand with a need for automation, we got the chops to make it happen.

The Proof is in Our Process

Our job is to make your job easier. We succeed in this effort by clearly laying out and following a proven process for crafting exceptional email newsletters. Here’s how we typically work:

Step 1: Account Setup (If Needed)

To ensure you have a successful email marketing campaign, Ethos will set up a new account on the email service provider of your choosing. We’ll import any subscribers you already have, embed email signup forms on your site, and create segmented lists during this setup process.

Step 2: Campaign/Content Creation

Once your account is up and running, we'll create templates for your emails. These could include sections for relevant photos and images, website links, buttons, and other branding elements.

If you haven't nailed down your brand guidelines yet, that’s okay; our templates are flexible and easily revised. We’ll also schedule a time to brainstorm ideas for content and messaging, and discuss who your current and ideal audience is. With the email topics outlined, we’ll wordsmith the copy, optimize your images, and get your campaign ready to send.

Step 3: Revisions

We’ll keep you in the loop and send over a draft of the email for your review. This is the time to review the information provided, see if there’s anything you’d like to have added, and offer notes on a final draft before clicking the send button. If you need or want us to make any changes, we’ll get right to it!

Step 4: Send & Analysis

Once your email is all set, we click send. But the process doesn’t stop there.

One of the most useful elements of these email marketing is the data it creates. We’ll continue to crunch the numbers and figures and craft unique messages to increase your audience based on what we learn in real-time.

Ethos can also integrate Google Analytics into most email providers for site-wide feedback. Using this information, we can increase key performance metrics, such as open rates, click-through rates, and conversions.

Why Ethos?

At Ethos, we know your credibility matters—and so does ours. So we don’t just write an email and hit send. We compose, create, design, test, and optimize, weaving your brand’s voice, tone, and style into every stitch of the emails we create.

We know emails aren’t a one-way street. That’s why Ethos specializes in developing content that people connect with. From click to conversion, the right message is what actually builds customer trust, amplifies brand awareness, and makes the sale.

And here at Ethos, ethics matter. That’s why we’re mindful about how and to whom we send emails. We can tell you right off the bat, if you're interested in sending spammy campaigns with junk-food content, we’re not the right fit. But if you’re eager to create valuable promotional content, then we’ll mesh like open windows and a summer breeze.

* Need To Repair A Tarnished Email Reputation?

If your sender reputation has been damaged, but you’re turning over a new leaf, we’re also here to help. We understand that IPS complaints and poor sender reputation can be caused by improperly ramping up campaigns, misunderstanding email best practices, or even working with a black hat agency. If you haven’t been blacklisted, we can help you get your business or organization back on track in a few months.