SEO & Content Marketing Blog
Content Relations: How Content Marketing and PR Have Merged
Ethos reveals the differences and similarities between PR and content marketing, demonstrates how brands can combine the two, and explores why it’s essential to do so.
Somehow I Manage: Business Lessons You Can Learn From Michael Scott
Fans of NBC’s The Office know Michael Scott for his inappropriate jokes, emotional outbursts, and overwhelming need to be liked. What you might not know is that he actually has a thing or two to teach us about running a business.
21 Ways to Inspire New Blog Post Ideas, Video Ideas, and More
Whether you’re new to blogging and looking for a place to start or you’re a seasoned marketer searching for new ideas, here are 21 ways to inspire new blog post ideas to help you get going.
Competitive Intelligence: The Swiss Army Mindset for Strategic Growth
Businesses and organizations commonly use marketing intelligence, or competitive intelligence (CI), to attain strategic growth and outmaneuver the competition. From defining goals and revealing key insights to supporting savvy decisions for long-term success, CI is involved in numerous tangible aspects of running a profitable business.
8 Ways to Improve Your Office Aesthetic and Productivity
Ethos Copywriting highlights eight of the smartest ways to improve your office aesthetic and boost productivity.
Copywrite vs. Copyright: What Is The Difference?
In this blog post, Ethos Copywriting defines the terms copywriting and copyright, highlights the differences between the two, points out where the two intersect, and provides some helpful resources to get you pointed in the right direction.
Create a Sustainable Content Strategy: 7 Ways to Repurpose Blog Posts
To help you develop a sustainable content strategy, Ethos Copywriting discusses seven ways to repurpose your blog posts.
How Many Drinks Should I Have At A Business Meeting or Happy Hour?
Ethos Copywriting is getting to the bottom of the bottle to answer some of your most pressing questions regarding happy hour.
7 Signs You Should Hire a Content Marketing Consultant
If you're trying to determine if it's the right time to hire a content marketing consultant, this piece will help. We explain exactly what a content marketing consultant does, the benefits of hiring one, and seven telltale signs you need one.
What is Marketing Intelligence, and How Can it Help My Brand?
In this piece, we define marketing intelligence, highlight its benefits, and give you examples that underscore its importance for any brand.