SEO & Content Marketing Blog
Content Relations: How Content Marketing and PR Have Merged
Ethos reveals the differences and similarities between PR and content marketing, demonstrates how brands can combine the two, and explores why it’s essential to do so.
Somehow I Manage: Business Lessons You Can Learn From Michael Scott
Fans of NBC’s The Office know Michael Scott for his inappropriate jokes, emotional outbursts, and overwhelming need to be liked. What you might not know is that he actually has a thing or two to teach us about running a business.
21 Ways to Inspire New Blog Post Ideas, Video Ideas, and More
Whether you’re new to blogging and looking for a place to start or you’re a seasoned marketer searching for new ideas, here are 21 ways to inspire new blog post ideas to help you get going.
Competitive Intelligence: The Swiss Army Mindset for Strategic Growth
Businesses and organizations commonly use marketing intelligence, or competitive intelligence (CI), to attain strategic growth and outmaneuver the competition. From defining goals and revealing key insights to supporting savvy decisions for long-term success, CI is involved in numerous tangible aspects of running a profitable business.
Copywrite vs. Copyright: What Is The Difference?
In this blog post, Ethos Copywriting defines the terms copywriting and copyright, highlights the differences between the two, points out where the two intersect, and provides some helpful resources to get you pointed in the right direction.
The Effect of Emojis in Content
Ethos Copywriting reviews the history of emojis, their place in the world of advertising, and why they could be beneficial to your brand’s content strategy.
The Customer Journey: Using Content Marketing to Pave the Way
Ethos Copywriting takes a 360-degree look at how content marketing attracts potential customers and builds strong foundations for future business relationships during the customer journey.
Four Reasons Why Every Real Estate Agency Needs a Blog in 2020
It’s crucial to have a comprehensive online real estate marketing strategy with a high-quality blog as its backbone in 2020. Here’s Why.
How Content Marketing Can Help Your Restaurant Weather COVID-19
To help keep the orders coming in, Ethos Copywriting outlines the current landscape of foodservice, content-based solutions for increasing sales, and how to leverage email and social media amid the COVID-19 crisis.
Navigate Your Business Through the COVID-19 Crisis with Content Marketing
In this blog, Ethos Copywriting outlines five actionable tips to help keep you stay connected to your customers so your business can navigate the uncharted waters of this crisis.