SEO & Content Marketing Blog
Content Relations: How Content Marketing and PR Have Merged
Ethos reveals the differences and similarities between PR and content marketing, demonstrates how brands can combine the two, and explores why it’s essential to do so.
Copywrite vs. Copyright: What Is The Difference?
In this blog post, Ethos Copywriting defines the terms copywriting and copyright, highlights the differences between the two, points out where the two intersect, and provides some helpful resources to get you pointed in the right direction.
Better Together: Optimizing Your Web Presence to Boost In-Store Sales
Attract new customers by giving them a quick glimpse at the culture, lifestyle, and values that makes your organization tick.
Does Humor Work in Advertising?
Humor succeeds in drawing attention and creating memorable moments, which is why smart brands take a humorous approach to advertising.
Why Successful Healthcare Marketing is Based on High-Quality Content
The internet has become the go-to place for researching health information. When it comes to developing a marketing strategy for healthcare organizations, it’s essential that high-quality content is a part of it.
Four Reasons Why Every Real Estate Agency Needs a Blog in 2020
It’s crucial to have a comprehensive online real estate marketing strategy with a high-quality blog as its backbone in 2020. Here’s Why.
How Content Marketing Can Help Your Restaurant Weather COVID-19
To help keep the orders coming in, Ethos Copywriting outlines the current landscape of foodservice, content-based solutions for increasing sales, and how to leverage email and social media amid the COVID-19 crisis.
How Content Marketing Can Help You Win The Zero Moment of Truth
Whether it's reviews or side-by-side comparisons, customers research every last detail of a product or service. This behavior, known as the Zero Moment of Truth, has changed the way that marketers strategize.
Is Machine Learning/AI Eliminating Human Input From Digital Marketing?
As advertising dives deeper into automation, it’s hard not to feel uncertain about the industry’s future. Yet, the future may not be as bleak as many believe.
Beyond SEO: How to Seize the Micro-Moment
Instances of seemingly spontaneous search are referred to as "micro-moments,” and they’re critical to capture. In this blog, Ethos Copywriting teaches you how.