SEO & Content Marketing Blog
Copywrite vs. Copyright: What Is The Difference?
In this blog post, Ethos Copywriting defines the terms copywriting and copyright, highlights the differences between the two, points out where the two intersect, and provides some helpful resources to get you pointed in the right direction.
Writer's Empathy: The Key To Successful Content Marketing
Consumers long for a genuine connection with brands. Content marketers can spark this connection by using “writer’s empathy.” Ultimately, that's what builds brand loyalty. When your messaging is right from the start, it makes each subsequent engagement with your audience that much more profound.
Is Machine Learning/AI Eliminating Human Input From Digital Marketing?
As advertising dives deeper into automation, it’s hard not to feel uncertain about the industry’s future. Yet, the future may not be as bleak as many believe.
Beyond SEO: How to Seize the Micro-Moment
Instances of seemingly spontaneous search are referred to as "micro-moments,” and they’re critical to capture. In this blog, Ethos Copywriting teaches you how.
Does Sex Sell in The Age of Digital Marketing?
Does sex sell in the age of digital marketing? The axiom is true, but social media and search engines have strict guidelines for sexually suggestive content.
What Is the Difference Between SEO and SEM?
What’s the difference between SEO and SEM? In this piece we explore the similarities between SEO and SEM, discuss "black hat" vs "white hat" techniques, highlight some great resources to help you do your own website audit, and pass a long a few tricks of trade.
What Does a Copywriting Agency Do?
In the age of content marketing, search engine optimization (SEO), social media marketing, and pay-per-click ads, what exactly does a copywriting agency do? Much of this confusion surrounding a copywriter's responsibilities stems from the homophone "copyright."
How Listicles are Killing Content Marketing (and Your Brain Cells)
Listicle-heavy blogs are actually changing the way we adsorb reading material. With catchy click-bait titles and a heavy GIF to paragraph ratio quality, content has been disappearing along with our brain plasticity.
Email Etiquette: How to Write a Professional Business Email
From what makes a good subject line to how many words should be in the body of your message, Ethos Copywriting has you covered.
The Best Typeface for Print Advertising and Online Marketing
Ethos Copywriting takes a look into what makes a particular typeface right for a brand and all the content that comes with it.