SEO & Content Marketing Blog
The Part of SEO You Forgot: Image Optimization (Six Tips to Rank Higher)
To ensure your images add value to your digital presence, you need to optimize them appropriately for the web. From alt tags and proper dimensions, to file sizes and file types, we’re digging into the oft-forgotten realm of image optimization.
Now It's Personal: Search Optimization Is About "Me, Myself, and I"
Now more than ever, brands need to consider the consumer’s point of view when search engine optimizing their website. By understanding how people search the web as well as what they’re searching for, business executives can make smarter decisions about the content they produce.
Beyond SEO: How to Seize the Micro-Moment
Instances of seemingly spontaneous search are referred to as "micro-moments,” and they’re critical to capture. In this blog, Ethos Copywriting teaches you how.
How Do Social Media Signals Affect SEO?
Ethos Copywriting can confidently tell you that social media plays a role in search engine results, but it works a little different than one might think.
What Does a Copywriting Agency Do?
In the age of content marketing, search engine optimization (SEO), social media marketing, and pay-per-click ads, what exactly does a copywriting agency do? Much of this confusion surrounding a copywriter's responsibilities stems from the homophone "copyright."