SEO & Content Marketing Blog
Copywrite vs. Copyright: What Is The Difference?
In this blog post, Ethos Copywriting defines the terms copywriting and copyright, highlights the differences between the two, points out where the two intersect, and provides some helpful resources to get you pointed in the right direction.
How Law Firms Can Leverage Content Marketing to Attract New Clients
If you're the owner or marketing director of a law firm and you’re starting to form your digital marketing strategy, then you’ve come to the right place. Ethos Copywriting defines content marketing, outlines the steps you need to take to leverage content, and explains why it’s vital to do so.
Does Humor Work in Advertising?
Humor succeeds in drawing attention and creating memorable moments, which is why smart brands take a humorous approach to advertising.
Why Successful Healthcare Marketing is Based on High-Quality Content
The internet has become the go-to place for researching health information. When it comes to developing a marketing strategy for healthcare organizations, it’s essential that high-quality content is a part of it.
Navigate Your Business Through the COVID-19 Crisis with Content Marketing
In this blog, Ethos Copywriting outlines five actionable tips to help keep you stay connected to your customers so your business can navigate the uncharted waters of this crisis.
Writer's Empathy: The Key To Successful Content Marketing
Consumers long for a genuine connection with brands. Content marketers can spark this connection by using “writer’s empathy.” Ultimately, that's what builds brand loyalty. When your messaging is right from the start, it makes each subsequent engagement with your audience that much more profound.
Now It's Personal: Search Optimization Is About "Me, Myself, and I"
Now more than ever, brands need to consider the consumer’s point of view when search engine optimizing their website. By understanding how people search the web as well as what they’re searching for, business executives can make smarter decisions about the content they produce.
A Damn Good Content Marketing Concoction
Ethos Copywriting takes a deep dive into how advertising, influencer marketing, and public relations work together.