SEO & Content Marketing Blog
The Customer Journey: Using Content Marketing to Pave the Way
Ethos Copywriting takes a 360-degree look at how content marketing attracts potential customers and builds strong foundations for future business relationships during the customer journey.
How Do I Get My Business To Appear At The Top Of Search Results?
If you’re not basking on the first page of search results, you’re missing out on huge swells of web traffic. To help you make waves in your industry and earn the clicks of people surfing the net, we’ve provided seven effective tips for boosting search ranking and authority.
Don’t Gamble With Black Hat SEO Techniques
Black hat SEO might give your site a quick boost in authority, but these nefarious methods can also get you banned from search engines. However, some marketers and business owners don’t even realize that they’re doing anything wrong.
How Content Marketing Can Help You Win The Zero Moment of Truth
Whether it's reviews or side-by-side comparisons, customers research every last detail of a product or service. This behavior, known as the Zero Moment of Truth, has changed the way that marketers strategize.
Now It's Personal: Search Optimization Is About "Me, Myself, and I"
Now more than ever, brands need to consider the consumer’s point of view when search engine optimizing their website. By understanding how people search the web as well as what they’re searching for, business executives can make smarter decisions about the content they produce.
Beyond SEO: How to Seize the Micro-Moment
Instances of seemingly spontaneous search are referred to as "micro-moments,” and they’re critical to capture. In this blog, Ethos Copywriting teaches you how.
How Do Social Media Signals Affect SEO?
Ethos Copywriting can confidently tell you that social media plays a role in search engine results, but it works a little different than one might think.
What Is the Difference Between SEO and SEM?
What’s the difference between SEO and SEM? In this piece we explore the similarities between SEO and SEM, discuss "black hat" vs "white hat" techniques, highlight some great resources to help you do your own website audit, and pass a long a few tricks of trade.