SEO & Content Marketing Blog
Content Relations: How Content Marketing and PR Have Merged
Ethos reveals the differences and similarities between PR and content marketing, demonstrates how brands can combine the two, and explores why it’s essential to do so.
Somehow I Manage: Business Lessons You Can Learn From Michael Scott
Fans of NBC’s The Office know Michael Scott for his inappropriate jokes, emotional outbursts, and overwhelming need to be liked. What you might not know is that he actually has a thing or two to teach us about running a business.
Copywrite vs. Copyright: What Is The Difference?
In this blog post, Ethos Copywriting defines the terms copywriting and copyright, highlights the differences between the two, points out where the two intersect, and provides some helpful resources to get you pointed in the right direction.
Thought Leadership: How to Position Yourself as a Frontrunner in Your Industry
Armed with a comprehensive content marketing strategy, you can amplify your message to those who need to read, hear, or watch it most.
The Effect of Emojis in Content
Ethos Copywriting reviews the history of emojis, their place in the world of advertising, and why they could be beneficial to your brand’s content strategy.
How Law Firms Can Leverage Content Marketing to Attract New Clients
If you're the owner or marketing director of a law firm and you’re starting to form your digital marketing strategy, then you’ve come to the right place. Ethos Copywriting defines content marketing, outlines the steps you need to take to leverage content, and explains why it’s vital to do so.
Does Humor Work in Advertising?
Humor succeeds in drawing attention and creating memorable moments, which is why smart brands take a humorous approach to advertising.
The Customer Journey: Using Content Marketing to Pave the Way
Ethos Copywriting takes a 360-degree look at how content marketing attracts potential customers and builds strong foundations for future business relationships during the customer journey.
Four Reasons Why Every Real Estate Agency Needs a Blog in 2020
It’s crucial to have a comprehensive online real estate marketing strategy with a high-quality blog as its backbone in 2020. Here’s Why.
How Content Marketing Can Help Your Restaurant Weather COVID-19
To help keep the orders coming in, Ethos Copywriting outlines the current landscape of foodservice, content-based solutions for increasing sales, and how to leverage email and social media amid the COVID-19 crisis.