SEO & Content Marketing Blog
Copywrite vs. Copyright: What Is The Difference?
In this blog post, Ethos Copywriting defines the terms copywriting and copyright, highlights the differences between the two, points out where the two intersect, and provides some helpful resources to get you pointed in the right direction.
Does Humor Work in Advertising?
Humor succeeds in drawing attention and creating memorable moments, which is why smart brands take a humorous approach to advertising.
Writer's Empathy: The Key To Successful Content Marketing
Consumers long for a genuine connection with brands. Content marketers can spark this connection by using “writer’s empathy.” Ultimately, that's what builds brand loyalty. When your messaging is right from the start, it makes each subsequent engagement with your audience that much more profound.
Is Machine Learning/AI Eliminating Human Input From Digital Marketing?
As advertising dives deeper into automation, it’s hard not to feel uncertain about the industry’s future. Yet, the future may not be as bleak as many believe.
Does Sex Sell in The Age of Digital Marketing?
Does sex sell in the age of digital marketing? The axiom is true, but social media and search engines have strict guidelines for sexually suggestive content.