SEO & Content Marketing Blog
Navigate Your Business Through the COVID-19 Crisis with Content Marketing
In this blog, Ethos Copywriting outlines five actionable tips to help keep you stay connected to your customers so your business can navigate the uncharted waters of this crisis.
Brands Have a Social Responsibility to Create High-Quality Content
It's clear that when clicks equate to dollars, content production can go sideways quickly. However, if brands make it their social responsibility to create honest, trustful, highly-engaging material, we can change the media landscape for the better.
The Part of SEO You Forgot: Image Optimization (Six Tips to Rank Higher)
To ensure your images add value to your digital presence, you need to optimize them appropriately for the web. From alt tags and proper dimensions, to file sizes and file types, we’re digging into the oft-forgotten realm of image optimization.
Why Content Marketing Is Critical in the Trust Economy
While today’s trust economy looks significantly different thanks to modern technology and the rise of social media, it continues to be a central theme that’s present throughout the entirety of the consumer journey.
Swimming in Social Media Marketing Uncertainty? Here’s Your Lifeline
In an effort to shed light on some common digital marketing conundrums, we’re taking a deep dive into social media strategy, cost considerations, and our skewed relationship with managing data.
How Do I Get My Business To Appear At The Top Of Search Results?
If you’re not basking on the first page of search results, you’re missing out on huge swells of web traffic. To help you make waves in your industry and earn the clicks of people surfing the net, we’ve provided seven effective tips for boosting search ranking and authority.
Why Smart Nonprofits Are Teaming Up With Content Writers
Smart non-profit executives are reaching out to writers as they know funding and community support are the lifeblood of nonprofits; content creators keep that lifeblood flowing.
Don’t Gamble With Black Hat SEO Techniques
Black hat SEO might give your site a quick boost in authority, but these nefarious methods can also get you banned from search engines. However, some marketers and business owners don’t even realize that they’re doing anything wrong.
How to Utilize Organic Facebook Marketing For Your Restaurant
A whopping one and four restaurants will fail within the first year. With this figure in mind, it's clear restaurateurs no longer have the option to 86 their social media marketing. If your digital presence isn’t cutting it, we’ve outlined some basics to help you sharpen up your Facebook page.
Why Becoming a Thought Leader Will Give You Authority In Your Field
Becoming a thought leader doesn’t happen overnight; your acumen and opinions are only taken seriously if you’ve built credibility around your name, business, or brand. So how is this done?