SEO & Content Marketing Blog
Boost Your Google Ads Quality Score By Slashing Your Site's Load Time
When it comes to competing in Google Ads, an extra second of load time on your site can be the difference between a conversion and bounce. But shaving seconds of load time requires parsing through data, meticulously optimization, removing extraneous code, and compressing imagery.
How Content Marketing Can Help You Win The Zero Moment of Truth
Whether it's reviews or side-by-side comparisons, customers research every last detail of a product or service. This behavior, known as the Zero Moment of Truth, has changed the way that marketers strategize.
Writer's Empathy: The Key To Successful Content Marketing
Consumers long for a genuine connection with brands. Content marketers can spark this connection by using “writer’s empathy.” Ultimately, that's what builds brand loyalty. When your messaging is right from the start, it makes each subsequent engagement with your audience that much more profound.
Now It's Personal: Search Optimization Is About "Me, Myself, and I"
Now more than ever, brands need to consider the consumer’s point of view when search engine optimizing their website. By understanding how people search the web as well as what they’re searching for, business executives can make smarter decisions about the content they produce.
Is Machine Learning/AI Eliminating Human Input From Digital Marketing?
As advertising dives deeper into automation, it’s hard not to feel uncertain about the industry’s future. Yet, the future may not be as bleak as many believe.
Beyond SEO: How to Seize the Micro-Moment
Instances of seemingly spontaneous search are referred to as "micro-moments,” and they’re critical to capture. In this blog, Ethos Copywriting teaches you how.
Does Sex Sell in The Age of Digital Marketing?
Does sex sell in the age of digital marketing? The axiom is true, but social media and search engines have strict guidelines for sexually suggestive content.
How Do Social Media Signals Affect SEO?
Ethos Copywriting can confidently tell you that social media plays a role in search engine results, but it works a little different than one might think.
What Is the Difference Between SEO and SEM?
What’s the difference between SEO and SEM? In this piece we explore the similarities between SEO and SEM, discuss "black hat" vs "white hat" techniques, highlight some great resources to help you do your own website audit, and pass a long a few tricks of trade.
What Does a Copywriting Agency Do?
In the age of content marketing, search engine optimization (SEO), social media marketing, and pay-per-click ads, what exactly does a copywriting agency do? Much of this confusion surrounding a copywriter's responsibilities stems from the homophone "copyright."