SEO & Content Marketing Blog
The Customer Journey: Using Content Marketing to Pave the Way
Ethos Copywriting takes a 360-degree look at how content marketing attracts potential customers and builds strong foundations for future business relationships during the customer journey.
How Content Marketing Can Help You Win The Zero Moment of Truth
Whether it's reviews or side-by-side comparisons, customers research every last detail of a product or service. This behavior, known as the Zero Moment of Truth, has changed the way that marketers strategize.