SEO & Content Marketing Blog
Somehow I Manage: Business Lessons You Can Learn From Michael Scott
Fans of NBC’s The Office know Michael Scott for his inappropriate jokes, emotional outbursts, and overwhelming need to be liked. What you might not know is that he actually has a thing or two to teach us about running a business.
How Many Drinks Should I Have At A Business Meeting or Happy Hour?
Ethos Copywriting is getting to the bottom of the bottle to answer some of your most pressing questions regarding happy hour.
The Customer Journey: Using Content Marketing to Pave the Way
Ethos Copywriting takes a 360-degree look at how content marketing attracts potential customers and builds strong foundations for future business relationships during the customer journey.
Navigate Your Business Through the COVID-19 Crisis with Content Marketing
In this blog, Ethos Copywriting outlines five actionable tips to help keep you stay connected to your customers so your business can navigate the uncharted waters of this crisis.
Don’t Gamble With Black Hat SEO Techniques
Black hat SEO might give your site a quick boost in authority, but these nefarious methods can also get you banned from search engines. However, some marketers and business owners don’t even realize that they’re doing anything wrong.
Now It's Personal: Search Optimization Is About "Me, Myself, and I"
Now more than ever, brands need to consider the consumer’s point of view when search engine optimizing their website. By understanding how people search the web as well as what they’re searching for, business executives can make smarter decisions about the content they produce.